Cava changed its look and logo to capture the growing interest in Mediterranean cuisine.
The reimagining will be introduced in restaurants, the Cava Group brand website and later this fall, its app. Earlier this month, Cava launched three new menu items: Sweet + Spicy Chicken Pita, Balsamic Date Chicken Bowl, and Balsamic Date Dressing.
The new look comes as Cava expands. The 11-year-old brand plans to open 75 new stores this year, with a total of 250 locations by the end of 2022. Cava is expanding to new markets such as Alabama, Arkansas, Florida and Oklahoma, and expanded its presence in New York, Texas and Washington, D.C. The brand has signed leases on four outposts in Brooklyn and Manhattan, primarily in central business districts where office occupancy remains lower at 50%, according to Crain’s New York Business. (In addition to its eponymous chain, Cava Group also owns the Mediterranean-inspired restaurant Zoës Kitchen, based in Texas.)
Cava updates coincide with the growth of Mediterranean cuisine. Compared to other popular restaurant categories, such as pizza, salad and barbecue, Mediterranean cuisine has the highest consumer demand and the fewest options available at fast-casual restaurants, according to Cava. In the “other world cuisines” category of quick-service restaurants, where Mediterranean fast-casual restaurants are located, traffic increased by 8% between May and August this year, compared to a 1% drop in all quick-service restaurants. , according to NPD Group.